“FUR HAD A FACE”

No Fur Fashion protest along side London Fashion Week.

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London Fashion Week is back for 2017 with the Autumn Winter collections, meaning that fur is going to be deemed more ‘essential’ than ever by pro-fur designers. Despite many big labels like Armani, Stella McCartney, Calvin Klein and Vivienne Westwood denouncing animal products in fashion, London Fashion Week continues to provide the largest platform for fur in the UK.

To raise awareness about the obscene nature of the fur industry, a variety of different events have been set by various organisations campaigning against animal rights in the fashion industry. Groups such as Surge aim to reveal the reality of what happens to animals in fur farms.

Surge is an activism organisation using non-violent direct action to hold corporations and businesses to account for their mistreatment and negligence towards animals. Their aim is to spread awareness about the use of fur in fashion, educate people about the reality of fur obsession in the fashion industry and to encourage more members of the public to stand up against animal exploitation.

Protesters gathered outside the main entrance of London Fashion Week with banners, costumes and megaphones to make their voices heard. If cows could talk, we bet they’d ask you to “wear your own skin”, said a protester who was passionately chanting. The activists had previously been at London Fashion week in September campaigning against the use of fur, so for them this was the second opportunity to gain more support.

Many campaigners were impassioned by the fact that they were situated outside the entrance, watching fashion fanatics walking in, unaware of maltreatment to millions of animals for the sake of what a niche percentage of them consider “fashionable”. Chants such as “shame on London Fashion week” and “Fur isn’t fashion, where is your compassion” were shouted repeatedly by campaigners throughout the day.

One protester, Josh Spencer spoke out about the use of leather in the fashion industry, explaining, “First of all, leather is the skin of an animal who suffered. Before animals are turned into belts and shoes, they are forced to live in crowded, filthy conditions on factory farms.

“They endure painful procedures like castration and dehorning – without so much as an aspirin for the pain.

After being crammed into trucks and carted off to the slaughterhouse, many animals are still unconscious when they’re hung upside down and their throats are slit”.

Sounds of animals being tortured was played on repeat to emphasise the pain animals have to endure for the fashion industry to thrive. Animals killed for their skin and fur endure miserable lives and nightmarish deaths, but they don’t have to. With so many luxurious non-animal alternatives available, animals don’t have to be a fashion statement; instead we must bring out these injustices to make a difference.

Protesters claimed that designers who use fur are exploiting customers, models, and spectators at London Fashion Week by importing very cheap fur and selling them to retailers and customers at expensive rates. Anti-fur activists blame the IFF for promoting the increased use of fur in the fashion industry and have promised to step up their campaign. Elisa Allen, PETA’s associate director, said: “There is nothing stylish or creative about fur. A TNS poll showed that 95 per cent of British women wouldn’t touch it, and 80 per cent of designers at London Fashion Week AW15 did not use fur in their collections.”

The group of campaigners managed to influence many onlookers on the high street as they passed the demonstration. Many stopped to read the different plaques and signboards held by the protesters, which read “fur is worn by beautiful animals and ugly people” and “whose skin are you in?”. The campaigners wanted those running London Fashion Week to see the reality of what they are promoting obliviously.

As high fashion drips down into high street fashion, the relentless promotion of fur by high brow designers is culpable in the normalisation of cheap high street fur items that have been brought back into shops and market stalls. No doubt imitations of the fur items featured in London Fashion Week this year will soon be seen donned by members of the public.

A petition was set up two weeks before the protest on Facebook to gain support from all over the world. They made a short video to highlight the brutality in fur farms and juxtaposed them with images from London Fashion week. The video got more than 300,000 views and there were over 90,000 signatures on the petition.

Animals killed for their fur and skin are slaughtered in gruesome, cheap and cruel ways. Many of the most common methods used to kill animals for their fur- such as gassing and electrocution via the anus or vagina- aren’t always lethal, and some animals regain consciousness while they are being skinned. Much of the world’s fur comes from China, where animals are routinely skinned while they are conscious, struggling desperately to escape. One investigator recorded video footage in which a skinned raccoon dog on a heap or carcases has the strength to stare into the camera.  

As there are only a handful of companies in the fashion industry which are ethically aware of their use of fur, it makes you wonder why the remainder of them are still oblivious to the presence of fur farms and their harsh treatment of animals. It also makes us wonder why more companies are not raising awareness of the immoral trends.

But despite its controversial status, consumers appear to be embracing fur with renewed enthusiasm. Retail analysts reported that there has been an increase by 117 per cent in real fur products released into the fashion market in the past three months, compared to this time last year. The real issue is that many people do not realise that they are buying real animal fur. The fur farms in Eastern Europe export fur at very low prices and these get sold in bulk to market stalls in high streets, making it very cheap and easily accessible to customers.

Sponsors that fund LFW are next to be targeted by the group in order to stop the use of fur in fashion. By stopping funding of such events, it means that companies will not be able to promote fur to their customers. More measures need to be taken to make the fashion industry more morally legitimate as there are other aspects of it that are also unethical, such as size zero models putting their life on the line to “look good” for the designers.

 

A Strong Independent Woman

PROFILE

Emma Paveley is a 25 year old fitness fanatic, competitor, and personal trainer from Essex. She has been representing the UK internationally for the last three years and competes in the women’s category, wherein she must perform a fitness routine showing strength, flexibility, and agility, before getting judged on her figure.

She has three British champion titles and just won the Arnold Classic Europe and IFBB Diamond Cup. She also has three bronze medals in the 2014, 2015, and 2016 world championships. Having recently won her IFBB Pro card, she will be moving onto the professional stage later this year.

 

INTERVIEW

It was during a photoshoot with a sports photographer.  He told me I had a really good figure and asked if I had ever considered bodybuilding. I hadn’t. I just knew that I loved being in the gym and always had.

Shortly after this shoot, I looked into the sport and tried to find a category that included body building, fitness routines, and gymnastics. And it immediately felt like the perfect thing for me… almost as if it was tailor made for someone like me.

Working on my body for the last five years and being someone who is very much about promoting feminine muscle are two of the reasons I pursued it, but I became even more interested when I realised that lifting weights would give me the ability to shape my figure however I wanted it.

When I first started, my family weren’t supportive.  For the first two years, they didn’t understand what exactly I was doing. They didn’t want me to look like a stereotypical body builder, and they were very worried about my dieting. It wasn’t until they saw me on stage at the British Championships that they realised how passionate I was.  

Once I’d proven this is what I do, this is what I look like, and stayed stubborn, they started to accept what I do. They know now that I’m not putting myself at risk with my diet or exercise. It was just a matter of making them see it through my eyes.

I started at just the right time. It was the year that the federation introduced a wider range of categories by separating women’s body building into aesthetically pleasing categories, like the “Figure” category and the “Bikini” category.

 

So for me, being in the sport hasn’t been difficult. The stereotypes associated with it are changing. People are more accepting than before and that makes both the sport and the athletes more popular.

Participation in female bodybuilding has increased tremendously as a result. There were a total of 800 athletes, male and female, in the last British Finals. A few years ago there were only around 200.

More and more girls are working out and lifting weights because they want to compete in competitions; and this comes when you start to see your body as an art form that you can sculpt to your liking.

Of course, the problem of drugs never goes away. A lot famous bodybuilders have been associated with drugs at one point or another in their career, but body building isn’t an exception. It’s an issue faced by sport in general.

Personally, I don’t want to look hugely muscular so I don’t feel the need to take them, but if an individual wants to take drugs, they should just be honest about it.

But with the new categories introduced, the figures can be achieved naturally, and because of that, they are aesthetically more pleasing –  because it’s a natural human body, just with a lot of hard work put into it.

A lot. Bodybuilding is opinionated sport. There are no set guidelines on how to perform or how to make the judges like you. You’ve got to go on to the stage for your own reasons and be confident in your ability no matter what happens.

As for the future, there is a long way for me to go in the sport. I have to compete and win many more competitions to be classed above the amateur stage, but I am hoping to make it to the pro stages in the near future.

Also, as it’s not an Olympic sport, I do still have to work part time and it can be a real struggle to find a balance. I’ve just launched my personal training career, which goes hand in hand with my own training, and I’ve also got a new sponsor to support my advancement to pro shows.  It’s all a step by step process, hopefully leading to me getting into the sport full time.

For me, bodybuilding was a personal journey. I wanted to do it for me because I enjoyed it.

Now I just want to be the best I can be.

HAPPINESS IS ONLY A GOOD STRETCH AWAY!

Yoga might be what you need…

Yoga is a journey, one that connects us to the inner core of our being. The techniques allow us to unite the body, mind and soul by releasing our earthly worries and becoming at one with our positive spirits.

Spending time being at one with yourself is often hard because of our hectic daily lives but it is essential for a healthy mind.

It offers so much more than just an alternative option for exercise. Here are a fews reasons why you might need Yoga in your life…

Do you worry about your future?
Practising yoga is a sure-fire way to forget your worries and stay in the moment. All your attention is directed at the poses and your breathing, so you don’t have time to worry about what you’ll be doing tomorrow or in the future. It allows you to be in spiritually safe place, wherein you don’t have to worry about what has happened or is about to happen. Through yoga, it becomes clear why living in the moment is the only way to ensure a happy future.

Do you find it hard to concentrate?
If you find yourself starting 10 things at once and not finishing any of them, yoga will make interpret time in a different way. Time is seen as a limitless entity during a session, preventing us from feeling restricted about how long we have left or when a deadline needs to be met. Meditation gives an individual the opportunity to concentrate on a subject without any distractions.

Is it hard for you to sleep at night?
If you’ve had enough of tossing and turning all night, yoga could be the solution. It helps to calm your mind and body, preparing you for a good night’s sleep. A peaceful slumber can be achieved through the use of simple mental exercises to relax the body and the mind and visualisations to evoke information stored in the subconscious mind.

Do you feel alone?
Yoga is a discipline that can strengthen your awareness of divine nature and help you to tune in to your psychic abilities and the world around you. When committing to yoga practice on a regular basis, yogis seek to experience and become aware of the spirit, or the energy, within and without. We’re not talking about ghostly spirits or some supernatural being, but rather a higher consciousness; a driving force, a motivation, a reason behind everything we think and everything we do. Being aware of this energy is something spiritual. Therefore, awareness is critical to yoga as a spiritual practice.

Yoga as a spiritual practice is not about changing your life so you can earn more money, be a ‘better’ person, or get a job you love. Yoga is not about getting rid of the negative by controlling your mind and your environment. Rather, practising yoga reminds you that there is no such thing as a ‘perfect life’. There will always be dangers, heartaches and sadness. Developing a spiritual side with yoga is about holding your pose regardless of your circumstances. This can only be achieved by an awareness of yourself and your experiences.

Summon Your Spirit Guide In Four Simple Steps

Spirit guides are ethereal beings assigned to us before birth. While they can help us dodge life’s obstacles, it’s often easy to forget their presence. Here are four simple ways to re-connect with your helpers…

Look for signs and symbols

Spirit guides mainly use signs and symbols as a form of communication. Their messages can be easy to miss, such as seeing a certain number repeatedly in different places or hearing a particular song lyric that resonates. If you need advice from your spirit guides, be specific about what it is you’re looking for – you’ll be surprised at the amount of symbols and positive omens you start noticing.

Listen to you intuition

Our spirit guides are always trying to get through to us, so it’s important that we find ways of letting them in. Often our lives can be so stressful and chaotic that it can be difficult to hear them, or to listen to the small voice in our head that pops up when we have big decisions to make. Learn to listen to your intuition more and you’ll soon notice how much of a helping presence your guides can be.

Greet them in meditation

Meditation is also an effective way of finding your guides. As you prepare to unwind, start your session by showing gratitude for everything your spirit guides have done for you – this can be by offering a small prayer of thanks or lighting a candle. While meditating, focus your thoughts on inviting your guides to assist you in answering whatever area of your life you want help with. Spirit guides often come to us in symbols – think of the qualities that these objects represent such as strength, guidance and inspiration.

Summon them in your dreams

Dreaming is also a great way of accessing your spirit guides via your subconscious. As you drift off, let your thoughts tune into your inner being. Allow yourself to fall deeper and deeper into a more relaxed state of awareness as you focus on meeting your spirit guide. We recommend keeping a dream diary and taking notes of what happens in your night-time visions – while their meaning may not be obvious at first, certain encounters or circumstances could reveal more meaning in the future.

SOCIAL MEDIA AND THE ENVIRONMENT

 

The environment and groups campaigning for the protection and preservation of the environment have embraced social media wholeheartedly. Social media is now used extensively for campaigning and connect with people with like minds locally and cross-nationally. Social media also opens up channels for new support for campaigns and ideas.

The environment is shared by all organisms on the face of this planet; therefore as the most advanced organism, we as humans have the responsibility to take care of it. The environment has increasingly been threatened by rapid expansion of extractive processes to keep up with the demands driven by consumerism and capitalism. IN recent times, technology has adapted to be more environmentally friend. The example of “green” business can be used. However, the adaptations we make are not quick enough to cover up the amount of damage being done to the environment. Although the changes can be argued to be simultaneous, the reality is that far more damage is being done than what is being planned to implement to prevent further damage.

Social media has become an important tool for providing the public with a voice and a means for public to participate in influencing or disallowing environmental decisions made by governments and corporations. These decisions may affect us all therefore it is essential that social media provides the medium for us to voice such concerns.

Social media has allowed people to form as a collective crowd with the same visions and opinions. This organisational feature available through social media has means people are able to stay highly connected through social media, to support and spread environmental messages in a rapid, dynamic format. However, a problem that arises is maintaining this support for long periods of time. Due to the rapid changes that take place, it very easy to loose attention from individuals, they may move on to something they find more interesting or funny as people often do on social media. This is a trend seen in every area of activism, and is not just particular to the environment sector.

Social media has propelled the rise of the independent activist. The term citizen journalist is used more and frequently in current times. Due to everyone having access on social media and the internet as they are mobile, it allows them to upload the news on to their various social media platforms. For instance, during the Deepwater Horizon Oil Spill, Gulf Coast residents used Facebook and Twitter as platforms to share their personal stories and provide independent or alternative new sources and media that was captured by their communities. Since people now look to their social media streams as primary sources of news and information, this type of independent vocalization can be both positive (encouraging alternative streams of information) and problematic when information isn’t verified or trustworthy.

Social media can also be used to raise support and to create pressure on specific campaigns. An example is this is when Greenpeace targeted Shell Oil operations in the Arctic Circle using a YouTube video named “Everything is Awesome” to indirectly influence Shell partners, including Lego. This tactic has worked as Lego has ended its contract with Shell after this Greenpeace campaign.

Hardware sensors and personal wearables have started enabling individuals to track information about themselves and their surroundings in real time. They’ve given people the ability to track their own personal health through wearables and apps that act as digital fills-ins for the odour and symptom logs of old. Sensors are becoming more widely applicable, as people can now set up networks that independently monitor environmental concerns such as air and water quality. The ability of citizens, journalists, government and even corporations to use sensors, wearables and apps to monitor the environment is a promising but still emerging field and one in which verification, calibration and access to tools has yet to fully determine the effect it will have on environmental regulation and enforcement.

Similar to sensing hardware and app development, geolocation and hashtags on social media platforms such as Instagram and Twitter have created a way for people to share stories about their local environments, connecting them to larger environmental topics. An example of this was people geotagging images in the 2015 California drought that were in close geographic proximity, and linking them back to the larger context of long-term effects of the drought using hashtags such as “#californiadrought,” “#drought” or “#droughtshaming.” The Divest/Invest movement started by students that used the simple “#divest” and “#climate” tags to link local campaigns, wins and issues to the wider movement of society divesting itself of dependence on fossil fuels, investing in renewables and calling attention to the effects of climate change across the world is another successful instance of a small group using hashtags to link local movements to larger environmental questions.

Despite of all this, it is still impossible to grasp the reality of environmental concerns unless you are on the front line experiencing them first hand. On the other hand, Social media and sensors that connect with online networks have the potential to change the way that the environmental sector and all stakeholders involved — public, corporate and government — interact, share information and make decisions. Social media furthers the reach of the public, allowing members to influence shifts in the environmental sector on every issue from moving away from fossil fuel dependence to renewable energy or changing the dynamic of current conversations on climate change. Another important trend is that social media has the potential to influence the circular economy, a concept that goes beyond biomimicry to identify ways that both our physical and material assets and our economic ones can match the earth’s cycles of use, reuse and rejuvenation.

In a way similar to the Divest/Invest movement, creating a circular economy would require the full participation of all stakeholders, from consumers to manufacturers. This is the type of participation campaigns that rely on social media are encouraging in order to assist the translation of movements from local economies to a larger scale.

 

Will You Miss BHS? An Ipswich Inside Story

 

Troubled high street retailer British Home Stores (BHS) has filed for administration.

Follwing the adminisration of BHS, Essex Journalism visited the Ipswich store to hear what shoppers had to say.

BHS had operated from a site on the corner of Tower Street and Tavern Street. It occupied an art-deco building purpose built in 1937. BHS arrived, and since has been an integral part of the Ipswich retail site. The store occupies a key position opposite the new Buttermarket centre from one facade, and a prominent high street position next to The Ancient House on the other.

Sally Green, a local from Ipswich describes that “BHS had its peak” but is no longer as popular on the high street as it once was.

It is fair to assume that many of the Ipswich locals have an emotional connection with the store, having grown up with it all their lives.

Another local from Ipswich, Jane Collins, 63 said “I will miss it, we need some middle-brow shops which have very expensive or very cheap products for people my age”.

When BHS was established in the 1920s as a rival to Woolworths and Marks and Spencer, British Home Stores had food departments in most of its shops to offer a unique shopping experience to their customers.

But in the 1980s it closed many of them – although some, like the flagship store in Ipswich, continued to sell takeaway food and operate a restaurant, which till today remains very popular.

However many locals don’t see the recent events as a surprise, Margaret, a local from Ipswich explained that its “Sad but I’m not surprised, they should have kept up with the times”. Many have criticised the company for its outdated fashion products that have seen a decrease in popularity. Shoppers have turned instead to rivals such as Marks and Spencer.

Sally, a regular shopper at The Buttermarket said “It dosent bother me one bit, I don’t go in there at all”

The defunct BHS store in Colchester Town shows the harsh reality of trend BHS are experiencing.

Last year Sir Philip Green sold the company for £1 to Retail Acquisitions led by Dominic Chappell, writing off £215m of debts in the process.

The retailer had recently divided its 164 UK stores into three groups – depending on their profitability.

The company’s turnaround plan called for the rents at 77 stores to remain unchanged, while for another 47 stores the company was “seeking a reduction in rent to market levels.”

The local government and the store representatives refused to comment on the topic.

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“Views On The Six”get clearer as Friday approaches

Drake continues to tease fans before the release of his new album on Friday 29th April 2016.

Views On The Sixth Trailer

The release date for the album is in relation to Drake’s age, as the rapper turned celebrated his 29th birthday in October earlier this year.

Drake’s first full-length album in nearly three years, “Views On The Sixth”, is almost upon us – and after teasing fans with a cryptic 30-second trailer for the project earlier this month, he has now released his cover art.

The much awaited album’s cover was posted on Twitter earlier this morning. The image shows the rapper sitting on top of Toronto’s iconic CN Tower.

The image reiterates Drake’s Canadian upbringing, the caption reads: “To the city and the people in it… Thank you for everything #VIEWS”.

The long wait for the album and its cover means that there can be many interpretations to what it may symbolise.

The dark clouds and the various shades of grey set a somewhat dejected atmosphere. In comparison to previous album covers such as “Nothing was the same” which was visibly more colourful with a blue sky in background, “Views On The Sixth” may imply a change in tone by the rapper.

NWTS                          Nothing Was The Same- Album cover 2013

After staring at the image more intensely, more and more implications can be made. The tower may symbolise his fame, as the CN Tower is one of the tallest buildings in Toronto.

Looking down on the city of Toronto, Drake realises that being so high up from the rest of the city may not necessarily be what he desires; hence the grey clouds in the background.

However, the microscopic detailing and bland “stock photo” aesthetic may highlight the isolation experienced by the rapper. At first glance, it’s hard to notice Drake sitting on the tower at all.  Feeling lonely while having the world at your feet is not an alien concept in the music industry.

Despite all this, it is not possible to assume the nature of the album until listening to the songs; it will be interesting to see if the interpretations correlate with the tone of music.

That said, the image is strikingly meme-able: which is a recurring theme in Drake’s in recent times.

Given all the gifs that were spawned from the rapper’s similarly ‘bad’ video for “Hotline Bling”, it almost feels like this lo-fi look is a conscious decision from the star.

It’s only a matter of time now until all is revealed: Is he just playing us all? Could he actually be a genuine marketing mastermind?

 

 

World Earth Day 2016!!

5 Ways To Connect With Mother Gaia…Landscape-mother-nature-23969148-730-487

Standing Barefoot

It’s easy to become disconnected from Mother Earth when we’re so used to donning shoes or putting our feet into a comfortable pair of slippers as soon as we get home. Break out of your daily routine and increase your connection with Gaia today by placing your bare feet on the ground beneath you. Feel the grass and soil between your toes and welcome earth’s magnetic energy into your body as you do

Meditate outdoors

Find a quiet spot – this could be on a bench or beneath  a tree in a park or in your garden – and take the time to connect with Gaia, free from any interruptions. Close your eyes, inhale deeply for three seconds, hold your breath for another three and exhale for the same duration. Tune into all of the noises that surround you – from the birds, to the bees, to the passing cars and any planes. Just take the time to be at one with nature

Use essential oils

Spraying earthy scents such as patchouli and vetiver in your home will help you to connect to Gaia’s energy. You could similarly drop some aromatherapy oils in the bath, or massage them into your body – just be sure to check any usage guidelines before you do

Embrace crystals

Originating from the earth itself, crystals are a fantastic way to connect with Gaia. Gems such as obsidian and black kyanite will tap into your Earth Star (located below the feet) and Root Chakras. Green crystals such as jasper and green prasiolite are also very useful for igniting earth energy, as is amber

Create a flower offering

Physically connect with Gaia by spending time in nature and collecting a poesy of flowers – you could even make a daisy chain, or a floral garland. Leave the flowers outside, or on a windowsill overnight, to sit under the moon. Send your love and gratitude to Gaia as you place them there – she will receive your gift with thanks.

Source: Soul and Spirit Magazine

Greenpeace Stunt Stuns Londoners

Greenpeace

25 activists, 15 iconic statutes. One message – Clean Air Now!  Greenpeace activists carried out another astounding series of stuns in the centre of London. The purpose of these demonstrations is to increase awareness of air pollution and demand government action.

Campaigners climbed nelsons column early yesterday morning. Alison Garrigan (29) and Luke Jones (30) ascended Admiral Lord Nelson, towering 52 metres above Trafalgar Square, with an emergency face mask which they placed over his face.

Further stunts were planned across the city at various land marks which the activists chose to prove a point. Oliver Cromwell’s statue was also dressed with a mask; police were called to the scene at 6.00am.

The pair came down voluntarily and were arrested along with two others on the scene for breaching existing bylaws under the police reform and social responsibility act 2011, the Met said.

Famous statues of Winston Churchill in Parliament Square, Queen Victoria opposite Buckingham Palace and Eros at Piccadilly Circus have also been given protection against London’s dirty air by environmental activists.

Greenpeace are hoping their campaign, which reinforces the increasing danger of air pollution, will persuade next Mayor of London to take action.

Greenpeace activist Areeba Hamid said: “Monitoring shows that if these statutes were real people, many of them would often be breathing dangerous, illegal air. That’s why we’ve given them face masks. Of course many millions of Londoners, including kids, are breathing that same air. Kitting everyone out with face masks is not the solution; instead we need to see real political action from the new Mayor. We need a Clean Air Zone covering a large part of the city. Whoever wins the election has to stop the talk and start the action.”

In all 17 figures will be seen wearing a mask this morning, including Thierry Henry outside Emirates Stadium and some of London’s most famous statues.

 

Plugging the energy gap – George Osborne’s trilema

osborne-hard-hat-getty_0

For a long time, many environmentalists were concerned that government efforts to clean up the world’s energy supply were a bit one-sided, in that we were getting on quite well with half the problem – generating clean energy. Meanwhile the other more important half – not generating dirty energy – was being largely ignored.

But here in the UK things have suddenly inverted in a dramatic fashion. Because by the end of this year, we will have 10 fewer gigawatts of coal power than we had at the start of 2015.

This is good news for those of us hoping to live for several more decades, those of us with children, and anyone who has been breathing the toxic fumes released by these plants.

A sensible energy policy would balance these closures with clean power generation or energy savings. But just as the threat of climate change and air pollution have done for coal, so George Osborne’s incompetent meddling has done for the necessary replacements.

The government has made much of going ‘all out for shale’, an industry which has provided the country with exactly 0% of our energy so far — and is unlikely to provide very much more.

However, the real guiding principle of UK energy policy has been facilitating one single power station — Hinkley C — the infamous nuclear plant that was due to come on line in 2017, or 2025, or possibly 2027, or sometime in the early 2030s, or maybe not at all if the delays continue as they have done for the last decade.

Hinkley has required the government to rig the energy markets in a way which favoured nuclear over renewables, just as it became clear to the rest of the world that the future belongs to renewables and nuclear belongs to the past. As a consequence the entirely rational global drop in investment in fossil fuels and nuclear has been matched in the UK with a drop in investment in clean energy, engineered through government policy.

According to recent research, from 2017 onwards we will be losing billions in potential investment in clean tech, a loss due to the government’s ideologically driven energy policies.

This systemic policy failure impacts on all three aspects of the energy ‘trilemma’ — the government’s chosen framing for energy issues.

Recently the government has emphasised concerns about ‘the cost energy to the bill payer.’ But is this really their main concern, given the lengths they will go to block the cheapest source of power in the UK, onshore wind, and prop up what has been described as ‘the most expensive object ever built’, Hinkley C?

And if their priority really is bills, above all they should encourage energy efficiency — though sadly for George Osborne it doesn’t provide big new shiny high-tech construction projects where the he can model his famous hard hat.

But cost to the bill payer is likely to soon be eclipsed in the headlines by security of supply. The sensible approach to sorting energy security would be to shrink power demand as much as possible using efficiency and other demand management measures. Then, with a smaller gap to plug, the problem could be solved without the need for imported fossil fuels.

Instead the government appears to hope that shale gas or perhaps Hinkley will ride to the rescue. Needless to say, this was not a sensible approach, and our energy supply is getting less and less secure by the day as the likelihood of Hinkley and a significant shale industry continue to drop.

The third part of the ‘trilemma’ is carbon. At a fraction of the cost of either new nukes or fracking, energy efficiency could reduce demand by more MWh than Hinkley or shale ever will. But we do need some new capacity, and the low-carbon, low-cost, high-security option is renewables.

If we carry on fighting the future and clinging on to obsolete industries, then we will have a big and growing problem, and the government seems quite willing to waste billions in order to avoid admitting its mistake — that Hinkley and shale gas are going nowhere.

As things stand, we’re in the bizarre situation of sourcing an increasing amount of our energy from diesel farms – collections of shipping container sized, very dirty diesel generators.

So the question is, will we see a hard-hatted Osborne proudly cutting the ribbon on these humiliating symbols of his failure?